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About GoViral
GoViral Africa is a global influencer marketing and talent agency, representing social media influencers on the most visual social media channels of Instagram, YouTube, and Snapchat. We focus on both halves of influencer marketing, acting both as an agency for companies wanting to engage in influencer marketing, as well as representing the influencers themselves.
We are a full-service agency that pioneered influencer marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. It also boasts one of the world’s largest and most impactful influencer networks, representing gamers, athletes, social celebrities and influential content creators across dozens of industries both exclusively and non exclusively In Africa
As an Influencer Marketing Agency, we create the most viral, captivating & ROI-focused social media influencer campaigns for brands globally.
Our approach is to create authentic, memorable campaigns powered by insight, data, and creative. They do this through a five-step process:
1. Creative Review – every project needs (and deserves) a different approach. Kairos Media’s creative team are ready for the challenge.
2. KPI Alignment – they carefully review key performance indicators, campaign objectives, and the broader marketing strategy to ensure that the most appropriate digital communications service is selected and aligned towards the project.
3. Strategy Selection – they consider the options. Social Creative? Influencer Marketing? eSports? Video Production or something far more bespoke?
4. Campaign Execution – they offer a full-service, end-to-end project management solution.
5. Reporting – Kairos media supplies their clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand.
We create a seamless influencer marketing experience for our clients, using the talents of our marketing professionals, social media gurus, talented creators, and data analysts. We integrate our team with those of our clients to ensure proactive, real-time communication while creating authentic, data-driven campaigns.
Our strategies tell a story that lives on well after the campaign is over.
Our strategies tell a story that lives on well after the campaign is over. We infuse our clients’ core messaging into all aspects of the campaigns. We find influencers who fit in with the brand’s aesthetic and culture, distributing content to relevant audiences.
GoViral Africa believes our years of experience have us left sitting on a vast network of the best creators whose trust we have earned over time. We work with thoroughly vetted influencers and bloggers with a proven track record of success across traditional, digital, and social media. We handle all the behind-the-scenes tasks, from price negotiations that end in legal contracts, to compliance and payment. Indeed, GoViral Africa handles all the coordination of content deliverables with influencers, keeping clients’ campaigns on-time and on-budget.
We schedule every post and then stay on top of the campaign as it progresses.
Our influencers act as ambassadors, staying engaged with their audience, and keeping their content fresh and relevant for both our followers and our client.
GoViral Africa provides detailed reports that focus on the metrics that matter most. You can easily use these to identify the influencers who deliver the most impact and the content-type and channels that work best.
We use a four-stage process:
* Creative strategy
* Influencer identification
* Influencer outreach and campaign management
* Campaign reporting
